Beshom

After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.

海鸥集团历经时光淬砺,46年来发展一枝独秀。
展望未来,集团整装待发,以焕然一新的英文名字营造美满的新“”。
此番华丽转变,公司优良传统不变,文化企业精神亦如初衷。

Beshom

Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,
正式延续海鸥企业有限公司在大马股票交易所主板的上市地位。

欢迎光临我们的新“”——BESHOM。

News

MLM helps Hai-O double Q2 net profit

MLM helps Hai-O double Q2 net profit
Source:
The Star

PETALING JAYA: Hai-O Enterprise Bhd’s net profit for its second quarter ended Oct 31 doubled to RM16.1mil from the RM7.86mil in the previous corresponding quarter. Revenue, meanwhile, rose to RM65.85mil from RM56.19mil previously.

In a filing with Bursa Malaysia, the company said the improved performance of the group was mainly contributed by the multi-level marketing (MLM) and wholesale divisions.

“The MLM division is anticipated to perform satisfactorily on the back of continuous efforts to enhance its product mix, expand new market channels as well as to recruit more new members. Furthermore, it will continue to conduct more product training for its distributors to continuously enhance their knowledge and services,” it said.

For its six months ended Oct 31, the group recorded a higher net profit of RM26.37mil, compared with RM15.6mil a year earlier.

Revenue climbed to RM127mil from RM107.17mil previously.

It said the wholesale and retail divisions are currently operating in a challenging environment, as the slowdown of the economy has weakened the purchasing power of domestic consumers.

“However, these two divisions will continue to implement more effective advertising and promotion programmes by targeting the right audience,” it said.