Beshom

After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.

海鸥集团历经时光淬砺,46年来发展一枝独秀。
展望未来,集团整装待发,以焕然一新的英文名字营造美满的新“”。
此番华丽转变,公司优良传统不变,文化企业精神亦如初衷。

Beshom

Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,
正式延续海鸥企业有限公司在大马股票交易所主板的上市地位。

欢迎光临我们的新“”——BESHOM。

News

Hai-O unit to move aggressively abroad

Hai-O unit to move aggressively abroad
Source:
The Sun

 

SUBANG JAYA (April 9, 2012): Hai-O Marketing Sdn Bhd, the multi-level marketing unit of Hai-O Enterprise Bhd, plans to move aggressively abroad, notably in Asean countries, in two years, after establishing a firm footing in Malaysia.

 

"We will focus our business in Malaysia for the next few years, most importantly to uplift our branding and create awareness. Once we have established a firm footing here, we will venture into the regional markets and subsequently the global markets," Hai-O Marketing general manager Teoh Nee Siang told reporters after the signing of a global distributorship agreement with South Korea's Kaeam Food Corp here on Friday.

 

The company will initially tap into Asean countries such as Indonesia and Thailand, before expanding to China.

 

It has so far entered the Indonesian market, albeit in a small way, said Teoh. "Hopefully, the Bamboo Salt distributorship will pave the way for us to capture a bigger share of the market there."

 

Hai-O Marketing, which has been distributing Kaeam Bamboo Salt in Malaysia for the past four years, will now distribute the organic product globally. Bamboo Salt helps to detoxify, balance and regulate the body, it said.

 

Teoh said currently, the product contributes some 10% or RM20 million to Hai-O Marketing's annual revenue. 

 

"We expect sales of this product to grow by 12% to 15% a year. Four years ago, we were selling 200 boxes per month of Bamboo Salt and now, we're seeing sales of 12,000 to 14,000 boxes per month," he said.

 

Hai-O Marketing has 10 branches, 140,000 distributors and 25 stockists nationwide.