After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.



Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,



Hai-O 'underperform'

Hai-O 'underperform'
The Star
Hai-O 'underperform'

Hai-O Enterprise Bhd  By Kenanga Research

Rating: Underperform (maintained)

Target price: RM1.50

FURTHER pressure from stagnant distributors’ growth is expected, averaging at 140,000, a plunge from the highest level in FY18 at 160,000.

Another factor is the weakening ringgit against the yuan.

The group’s multi-level marketing (MLM) division, which saw a 30% decrease in revenue in 1H20 ended October, will develop more “small ticket” items with affordable prices to cater for market needs in view of the lower spending power of its members and to reinforce its ongoing digitalisation initiatives.

The wholesale division will focus on its core products, which include Chinese medicated tonic and other health and wellness products and will continue to widen its product portfolio.

The retail division will continue to develop more affordable house brand products to widen its product portfolio and will improve its sales incentive scheme.

Hai-O’s 1H20 net profit plunged 39% to RM15.1mil and was below expectations, believed to be due to higher-than-expected rebates on promotional items to attract distributors.

The first interim dividend per share of 3 sen was also below expectations.

Earnings before interest and tax contracted by 4.3 percentage points to 14.4% from 18.7% on the back of unfavourable merchandise mix skewed towards small ticket items as well as higher rebates on promotional items to attract distributors.

The MLM division’s dismal performance continued to persist in view of weak market sentiments with distributors continuing to cut back spending and slowed down marketing activities, which also affected members’ recruitment and renewal.

The aggressive promotion campaign by the retail division was uninspiring as buying momentum remained subdued, especially for premium health supplement products.

Higher bird nest exports by the wholesale division was also offset by weaker Chinese medicated tonic and patented medicine sales.