Beshom

After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.

海鸥集团历经时光淬砺,46年来发展一枝独秀。
展望未来,集团整装待发,以焕然一新的英文名字营造美满的新“”。
此番华丽转变,公司优良传统不变,文化企业精神亦如初衷。

Beshom

Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,
正式延续海鸥企业有限公司在大马股票交易所主板的上市地位。

欢迎光临我们的新“”——BESHOM。

News

Hai-O net profit up 32% to RM10mil

Hai-O net profit up 32% to RM10mil
Source:
The Star
“Operating profit margin improved to 19% compared with previous year’s corresponding period of 15% as a result of effective cost optimisation initiatives and a favourable change of sales mix. ” Hai-O said.

KUALA LUMPUR: Hai-O Enterprise Bhd’s net profit in the first quarter ended July 31 jumped on higher sales recorded by its multi-level marketing (MLM) division and improved operating margin.

Net profit rose 32% to RM10.26mil from RM7.7mil made a year ago. Revenue was 8% higher at RM71.2mil, the company said in a filing with Bursa Malaysia yesterday.

“Operating profit margin improved to 19% compared with previous year’s corresponding period of 15% as a result of effective cost optimisation initiatives and a favourable change of sales mix, ” it said.

The group would continue to enhance its digital marketing strategies across all major business segments to tap on opportunities and widen market coverage under the “new normal”.

“In response to the challenging business environment and subdued consumer sentiment, the group will roll out more small ticket items including health supplements to help users strengthen immunity at affordable prices, ” it said.

The MLM division is organising more marketing events such as local incentive trip campaigns to reward members.