Beshom

After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.

海鸥集团历经时光淬砺,46年来发展一枝独秀。
展望未来,集团整装待发,以焕然一新的英文名字营造美满的新“”。
此番华丽转变,公司优良传统不变,文化企业精神亦如初衷。

Beshom

Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,
正式延续海鸥企业有限公司在大马股票交易所主板的上市地位。

欢迎光临我们的新“”——BESHOM。

News

Hai-O group makes plans to go global

Hai-O group makes plans to go global
Source:
The Star

Hai-O group makes plans to go global By Hoo Ban Khee

BEIJING: The Hai-O group, a major dealer in Chinese wine and healthcare products, has plans to set up a fleet of shops to showcase Chinese and Asean brands in major world cities, its group CEO and managing director Tan Kai Hee said. Negotiations are being held with Chinese and Asean enterpreneurs to make it a multinational project starting first in Asean cities, he said at the sideline of the China-Asean brand Development Forum here last Thursday.

The Hai-O group has over 200 brands and we have the resources to do it, he said, adding that the 2008 Olympic Games in Beijing would stir up worldwide interest in everything Chinese. Hai-O, which is a second board listed company, is also talking to an international bank to include a number of top Chinese brands under the group in its beginning from July.

There is also a plan to set up a South-East Asia Pu-Er trading centre in Kuala Lumpur in the next two months to promote the premium tea from the Yunan Province of China. Tan earlier told the forum organised by China-Asean Expo Secretariat that the promotion of Chinese brands should be a national policy to enchance product quality and eradicate inferior as well as fake products.

He noted that of the 500 top brands in the world, only four are Chinese. The crux of the problem is that although many Chinese products are of excellent quality, they are sold at a very low price which cuts into the profit margin, leaving little money for brand promotion. Hai-O, set up 30 years ago in Kuala Lumpur, currently has 40 chain stores and 18 franchised stores in Malaysia.

Earlier, Dr Zhang Lee of Peking University, said brand promotion in China is a long haul as many enterprise are still confused between sales and marketing. He said most of the top brands in the West have been successful because they reflect the culture and strength of the manufacturing country and not so much of quality and pricing.

China, like other developing countries, would need to nurture more talents and rely on more scientific marketing strategies to be successful in promoting its brands, he added. (The Star, 16 April 2006)