After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
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Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,



Hai-O 3Q net profit surges 35% on better MLM, wholesale contributions

Hai-O 3Q net profit surges 35% on better MLM, wholesale contributions
The Edge
Hai-O 3Q net profit surges 35% on better MLM, wholesale contributions

KUALA LUMPUR (March 26): Hai-O Enterprise Bhd's net profit grew 35.32% year-on-year to RM10.28 million in the third quarter ended Jan 31, 2021 (3QFY21) from RM7.6 million in the previous year, thanks to better contribution from its multilevel marketing (MLM) and wholesale divisions.

The stronger earnings, which came despite revenue staying relatively flat at RM67.23 million, versus RM67.02 million a year before, pushed earnings per share to 3.55 sen from 2.62 sen, its bourse filing today showed.

The group, however, declared no dividend for the quarter. In contrast, it paid a dividend of three sen per share for 3QFY20.

During the quarter, Hai-O said its MLM division continues to actively strategise product launches and devise various sales campaigns with different themes to excite distributors and boost overall sales.

"The overwhelming response for one newly launched lady wear series had boosted sales during the period under review. The division was also able to leverage on e-commerce and social media platforms to widen its reach and recruit higher number of new members," it said.

Hence, the division recorded higher revenue and pre-tax profit of RM133 million and RM27.4 million for the period under review, up 9.5% and 23% from RM121.5 million and RM22.3 million, respectively, in the same period last year.

Meanwhile, the group's wholesale division recorded higher pre-tax profit despite lower revenue, on the back of ongoing cost optimisation initiatives, higher sales for Chinese medicated tonic and premium cooking wine — which carry higher margins — as well as a one-off gain from the disposal of vintage tea amounting to RM900,000.

For the cumulative first nine months of FY21, Hai-O's net profit climbed 36.35% to RM30.90 million from RM22.66 million in the corresponding nine months in the previous year, while revenue grew 1.56% to RM204.61 million from RM201.47 million.

Going forward, Hai-O said its MLM division is embarking on a rebranding exercise by repackaging and reformulating several star products, and will continue to intensify its efforts to recruit new members and retain productive members.

Under its wholesale division, the group will further enhance advertising and promotions through digital marketing of key products, including Chinese medicated tonic.

As for its retail division, the group said it will strengthen efforts to digitalise its business operations to remain resilient.

In view of the above, Hai-O's board of directors expects the group to remain profitable amidst the challenging business environment in the next quarter.

Hai-O shares closed one sen or 0.47% lower at RM2.14 today, valuing the group at RM643 million. Over the past 12 months, the stock has jumped 63% from when it was trading at RM1.31.