Beshom

After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.

海鸥集团历经时光淬砺,46年来发展一枝独秀。
展望未来,集团整装待发,以焕然一新的英文名字营造美满的新“”。
此番华丽转变,公司优良传统不变,文化企业精神亦如初衷。

Beshom

Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,
正式延续海鸥企业有限公司在大马股票交易所主板的上市地位。

欢迎光临我们的新“”——BESHOM。

News

Beshom to take over listing status of Hai-O Enterprise

Beshom to take over listing status of Hai-O Enterprise
Source:
The Star
Beshom will become the investment holding vehicle assuming the listing status of Hai-O

KUALA LUMPUR: Beshom Holdings Bhd (Beshom) will take over the listing status of Hai-O Enterprise Bhd under a corporate exercise where Beshom will focus on multi-level marketing, manufacturing, property while Hai-O will concentrate on wholesale and retail business.

In a statement to Bursa Malaysia on Tuesday, Hai-O said the corporate exercise will also involve a proposed share exchange of up to 300.29 million shares in Hai-O with new Beshom shares on a one-for-one basis.

Upon completion of the proposed share exchange, Beshom – which was incorporated for the corporate exerecise – will become the new holding company of Hai-O Enterprise and its subsidiaries.

The reference price of the newly listed Beshom shares on Bursa Securities shall be the last closing price of Hai-O shares on the market day prior to the suspension of trading.

Hai-O's core businesses are wholesaling, multi-level marketing and retailing of herbal medicines, healthcare products, wellness and beauty products, investment holding activities and property holding activities.

Corporate structure of Hai-O Enterprise Grouo as at the LPD

After the proposed Internal reorganisation, the investment holding function and the operating business will be separated.

Beshom will become the investment holding vehicle assuming the listing status of Hai-O. Hai-O will continue to operate the wholesaling and retailing of herbal medicines, healthcare products, wellness and beauty products.

“The board is of the view that the proposed internal reorganisation enables Beshom Group to achieve ease and flexibility in the expansion of new business segments or streamlining of business segments as and when the opportunities arise, ” it said.

“Beshom Group intends to further streamline the group to have separate identifiable business streams which better reflects the diverse operations of Beshom Group, ” it said.

On completion of the streamlining operations, Hai-O will focus on wholesale and retail. Beshom will concentrate on multi-level marketing, manufacturing, property holding and other.

“The separation of the business divisions will also provide greater flexibility for business operations and facilitate an effective management of the different businesses moving forward, ” it said.

Hai-O expects the proposals to be completed/implemented by the third quarter of 2021.

Corporate structure of BesHom Group upon completion of the potential subsequent streamlining