“Ai Hua Jiao” Fund Raising Campaign
The Hai-O Group and Since Chew Daily have been persistent and compatible partners in organizing the charity concert campaign “Ai Hua Jiao” (爱华教) since 2010 to raise funds for selected Chinese-medium schools. These charity concerts also featured the emerging artistes of all ages where the principal objective was to provide them with an opportunity to gain exposure and hone their talents.
“Talent Development and Improving Personal Qualities Through Education Excellence” (造育英才、 自强不息) is the slogan for Ai Hua Jiao. Hai-O believes that education empowers youths for a better future. It is through education that future leaders are nurtured.
Since the first concert organized in 2010, Ai Hua Jiao Charity Concert has gained popularity in addition to receiving a hearty response with increasing total contributions collected year after year. It has become significant series of annual events of Hai-O Foundation. All in all, the charity concert campaign held since 2010 had accumulated donations >RM100 million till to-date.
Hai-O received Asia Responsible Entrepreneurship Awards (AREA) in the category of “Social Empowerment” in June 2016 particularly on the success of Ai Hua Jiao Charity Concert in achieving its goals and objectives which reflect our endeavour to empower the future generations by providing high quality educational infrastructure and facilities.